Undercover Tourist

Undercover Tourist

Undercover Tourist is one of the leading names in family vacation planning, with an offering of discount attraction tickets as well as robust planning resources. As the Design Director, I led the visual direction of the Undercover Tourist brand across digital, print, and social channels. With an eye for user experience as well as brand consistency, I designed pages for e-commerce, as well as content-heavy resources.

Undercover Tourist

A primary part of the Undercover Tourist brand rests on its vibrant, approachable Frog Family mascots. I illustrated the frog family in numerous situations, always with a goal to delight and engage the family-friendly customer base. In addition to digital and illustrated graphics, I also worked on merchandise for promotion.

Undercover Tourist

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