Undercover Tourist is one of the leading names in family vacation planning, with an offering of discount attraction tickets as well as robust planning resources. As the Design Director, I led the visual direction of the Undercover Tourist brand across digital, print, and social channels. With an eye for user experience as well as brand consistency, I designed pages for e-commerce, as well as content-heavy resources.
A primary part of the Undercover Tourist brand rests on its vibrant, approachable Frog Family mascots. I illustrated the frog family in numerous situations, always with a goal to delight and engage the family-friendly customer base. In addition to digital and illustrated graphics, I also worked on merchandise for promotion.